Church Building Buyer (Charles)
Demographics
- Age: 40-70
 - Occupation: Pastor and/or Board Member
 
Key Challenges and Objectives
- Cost Sensitivity: Initial high prices for new buildings were a barrier.
 - Project Feasibility: Finding affordable options is crucial for moving forward with his project.
 - Impulse Buying: Potential for making quick decisions if the price and size fit his needs.
 
Preferred Messaging
- Affordability and Value: The tone should be saving the church money. “Your venture is Kingdom Business. This means this is all getting together to save the entity as much as possible to make the project feasible.”
 - Project Specificity: Provide sample drawings or job-specific drawings and project-specific videos to demonstrate suitability.
 - Understanding Needs: Engage in a conversation to understand the reasons behind his call and his project motivations.
 
Key Questions to Understand Charles’ Needs
- What is the occupancy? High occupancy requires a higher essential design load considerations
 - Have you worked with metal buildings in the past? Find out the experience level they have or need.
 - Do you have someone in the church that can GC (general Contractor) this? How about volunteers such as electrical, concrete and different trades?
 - Are you considering a second story? If a second story is requested keep in mind if the project is budget sensitive it it always a lot less money to stay on a single story if property parcel allows for the sq footage. If it is a small lot then going vertical with a second story may be the only option. A second story must meet ADA requirements and may likely add the cost for an elevator and of course a wide stair well. This can add $100,000.
 


