Equestrian (Sarah)
Demographics
- Age: 40-60
- Industry: Equestrian/Riding Arenas
Key Challenges and Objectives
- Facility Expansion: Seeking cost-effective and durable solutions for expanding or upgrading existing equestrian structures.
- Budget Constraints: Operating within budget constraints and looking for value-for-money options.
- Regulatory Compliance: Needing structures that meet safety and regulatory standards for equestrian facilities.
- Customization: Interested in tailored designs to accommodate the specific needs of riders and horses.
Preferred Messaging
- Personalized and Compassionate Communication: Sarah appreciates messages that have a personal touch and understanding of the unique needs of equestrian facilities.
- Budget-Friendly and Customization Focus: Sarah values messages that spotlight budget-friendly options without compromising quality. Additionally, emphasizing MBO’s customization capabilities, and tailoring structures to specific equestrian needs, will capture her attention.
- Tangible Examples: Messages should include tangible examples and case studies illustrating successful equestrian projects using MBO’s solutions.
Key Questions to Understand Sarah’s Needs
- What will be the primary use of the arena? (personal, commercial, rehabilitation, special needs, etc.)
- Needs additional outdoor runs?
- Waiting list for stall rental?
- Need hay storage?
- Would like to expand arena for events?
- What specific features are most important in her facility upgrades (e.g., ventilation, lighting, flooring)?
Integration with Client Vision and Journey
For Sarah, MBO becomes an essential partner in expanding and upgrading her equestrian facility. Our personalized approach ensures that Sarah’s vision for her facility is realized within budget constraints, meeting regulatory standards while offering customization options tailored to her needs.